Why is it important?
Your marketing doesn’t just tell your customers about your products and services, it also tells them about your attitude to the environment.  That’s why it makes good business sense to let them know that your printed marketing is not doing more harm than good.
 
To help tackle the issues creating climate change, businesses need to take responsibility for their indirect carbon emissions and make continued efforts to reduce them wherever possible.

The Problem
It’s a fact of modern life that almost everything we do involves burning fossil fuels, this in turn contributes CO2 in the atmosphere and adds to global warming.
 
The problem is that using paper and postage isn't environmentally friendly - electronic communication is much better. The point of difference is to come from the perspective that however much we might want to do away with paper and ink we can't. It's too much part of our lives and too effective. So if we have to use it then how can we use it in the most environmentally positive way and limit it's impact?

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